Nike vp of digital sport stefan olander and members of his team met to discuss goals for the future and to imagine products and experiences. Open forum how can we understand the digital transformation. With 30 million users, nikefuel is rapidly becoming the universal measure of activity. View stefan olander s profile on linkedin, the worlds largest professional community. It merges our understanding of the greatest athletes in the world with the amazing sensor technology of kinect for xbox 360, said stefan olander, vice president of digital sport at nike. No one lost them at any bars either, so that was a good thing. Technologys pull can amaze even stefan olander of nike digital sport updated jan 10, 2019. Nike fuelband reveals new truth of competitive advantage forbes. Join facebook to connect with stefan olander and others you may know.
Nikes fuelband runs out of steam and into trouble the irish times. Nike discontinues fuelband, lays off hardware team. Nike hopes the fuelband has inspired an apple iwatch. With the fuelband, olander says, nike is aiming to hit all areas and levels of the fitness market, not just serious athletes and runners. Stefan olander, nikes head of digital sport, seems to understand the urgency. Open forum how can we understand the digital transformation of. When it comes to fitness trackers, the psychology behind them is just as important as the technology inside them. By withdrawing the fuel band nike can piggy back on apples. Jun 18, 2014 with 30 million users, nikefuel is rapidly becoming the universal measure of activity. In an interview with thenextweb at the back end of last year stefan olander, vp of digital sport at nike. Stefan olander, nikes vp of digital, discusses what the companys. With fuelband, nike expands its reach portland business. The software also allows you to go deeper with analysis, comparing monthbymonth scores, examining length of time.
Dec 10, 2012 nike is engaging its legions of devoted fuelbandsporting devotees with nikefuel missions, billed as the first game powered by your allday activity. Nike vp of digital sport stefan olander and members of his team met to discuss goals for. The worlds biggest sporting goods maker has unveiled the latest iteration of its fuelband fitness tracker. With fuelband exit, nike signals the limits of techs. Meet stefan olander, one of fast companys 100 most creative. According to stefan olander, nikes vice president of digital sport, nike is committed to broadening the use of nikefuel through collaborations with industry leaders to create smarter products. With fuelband, nike gets into the ultrawearable fitness game. Hps paul muller estimates that apps for devices products with software and services. Stefan olander, nikes vp of digital, discusses what the companys planning after the fuelband and hints at grander ambitions to quantify fitness and the body even more completely. How the sport giant have changed the fitness game for everyone. Stefan olander, the companys vp of digital, told wired magazine last. Apr 26, 2014 nike fuelband reveals new truth of competitive advantage. The app requires a newer samsung galaxy, htc one, nexus 5, or moto x, running android 4. Technologys pull can amaze even stefan olander of nike.
Everything you know and love remains the same, said stefan olander, nikes vp of digital sport, at a launch event in new york. Nike says its newest activitytracking fuelband will motivate people to exercise even more. Nike is likely poised to unveil its nextgeneration version of its fuelband fitness tracker. Stefan olander, nikes vice president for digital sport, also stressed the importance of nikefuel, the mysterious and proprietary statistic for keeping track of your activity level. Why nike is better off ceding wearables to apple thestreet. Can nikes fuelband really motivate you to exercise. Recognizing that we humans thrive on recognition, stefan olander s goal was to create a device that keeps everyone, not just runners, motivated and active. Nikes bid to dominate activity tracking with nikefuel. Jun 17, 2014 nike finally releases fuelband app for android. Facebook gives people the power to share and makes the world more open and connected. See the complete profile on linkedin and discover stefans. Does nike think that apple is finding inspiration from what nike is doing with its wristwear, given the close relationship. Oct 15, 20 stefan olander, nikes vice president for digital sport, also stressed the importance of nikefuel, the mysterious and proprietary statistic for keeping track of your activity level. Xbox and nike team up to revolutionize fitness at home stories.
Pscu announces speaker lineup for member forum 2020. Why nike is better off ceding wearables to apple nike is rumored to be backing away from its wearable technology device fuelband, but this might be more of a. Everything you know and love remains the same, stefan olander, nikes vice president of digital sport, told a group of journalists and guests at an event unveiling the device in tribeca. Keynotes for annual meeting include magic johnson, condoleezza rice and coach brian kelly.
Olander told the wall street journal that, the more uses there are for the fuelband, the more it becomes. Nikefuel is very much at the heart of the entire experience and is a single, universal metric to measure all kinds of activities from a morning workout, crazy night out to cooking. Here, stefan olander talks about the seeds of a big idea. As stefan olander, nikes vice president of digital sport observed last week at the launch of nike fuel lab, the demand for simpler datapowered experiences is soaring, and allday sensing is more available on mobile and wearable devices than ever before. Powered by scribblelive content marketing software platform. The fuelband is designed to provide users with the time, the number of steps taken in a day, and calories burned. We actually created fabric covers that we could just pull over them, recalls stefan olander, nikes vp of digital sport, with a smile. Though there may be restrictions depending on device or software version, the fuelband has just become significantly more accessible and will challenge the likes of jawbone or garmin for the android market. According to vice president of digital sport at nike, stefan olander, the issue has been bluetooth fragmentation on android smartphones.
Apr 22, 2014 with fuelband exit, nike signals the limits of techs appeal. Pscu pscu announces speaker lineup for member forum 2020. Stefan olander, the issue has been bluetooth fragmentation on android smartphones. See the complete profile on linkedin and discover stefan s. Here, stefan olander talks about the seeds of a big. Nikes vice president of digital sport stefan olander told adweek that fuelband satisfies the human desire to work towards self improvement, as well as compare oneself to friends on social networks, thus validating the accomplishments. Nike fuelband reveals new truth of competitive advantage. Nike says lack of bluetooth le is why theres no android. Nikes digital guru hints at the postfuelband future wired. Its a super simple motivator making sure you get up and move, nike digital sports vp stefan olander said. View stefan olanders profile on linkedin, the worlds largest professional community. Fast company s most innovative company, nike, has pioneered the concept of brand utilitymost recently with the activity tracking fuelband. Stefan olander, nikes vp of digital sport, onstage at the unveiling of.
With fuelband, nike aims to crush jawbone up and overhaul. Nike is encouraging developers to build apps for its fuelband digital bracelet. Stefan olander shows nike fuel band at gigaom roadmap. Apr 24, 2014 according to stefan olander, nikes vice president of digital sport, nike is committed to broadening the use of nikefuel through collaborations with industry leaders to create smarter products. Nike has a few other wearable workout tools already on the market, but its fuelband is really meant to be worn all day, so nike device users dont have to switch from day wear to workout wear. Over the past decade stefan has held a number of key marketing leadership positions with nike. Nike finally releases fuelband app for android cnet. In late 2009, nike vp of digital sport stefan olander and members of his team met to discuss goals for the future and to imagine products and experiences well beyond anyones expectation. In 2010, when nike first began developing the fuelband, a small, secret team of thirteen would run around the companys campus testing early prototypes. Nike laid off much of the staff who worked on its fuelband in april 2014. Meet stefan olander, one of fast companys 100 most. With fuelband exit, nike signals the limits of techs appeal.
The fuelband marks the first time nike has developed all of the technology on its own, said stefan olander, nikes vice president of digital sport. The large auditorium on the nike campus in beaverton, ore. Currently, he is an associate professor in construction management and his main interest is within research topics such as stakeholder management, construction project management, property development, property management. Nike courts app developers for fuelband, takes a page from. View stefan olanders profile on linkedin, the worlds largest professional. You cant improve what you cant measure new york when nike first got into the datacollection game it stuck sensors to elite athletes running, jumping, spinning and generally doing those. Nike says lack of bluetooth le is why theres no android fuelband app, ignores all the phones with bluetooth le. Introduced by skysports news presenter charlie webster, stefan olander, vp of nikes digital sport category took to the stage to talk about the rich new experience. Nikes vp of digital sports, stefan olander, is about to take the stage. Stefan olander, the companys vp of digital, told wired magazine last fall that the company never planned to dive entirely into the technology business, that nike was always waiting for someone else to go and do amazing hardware that it could put its services on. Accelerator and the high caliber of applicants to the program, stefan olander, nike vp of digital sport, said in a.
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